If you run a business, you might be asking yourself, why have a website?

We’ll get straight to the point. You need one. Not just a website, you need a professionally designed website. The website should generate leads and increase sales. By 2012, more than 70 percent of Americans were online trying to locate local businesses. They had ditched the phone directories.

I know you might still be wondering, why do I need a website? The answer is simple. It is 2019. Consumers don’t have time to find you. Make it easy for them. Let them find you online. Hiring a web hosting service is a no brainer. They will first ask why you need a website. Your answer should be precise. You want a website for my business to serve as a marketing tool. Make sure that the web hosting service provider can accommodate changes.

Did you know, 81 percent of consumers research businesses online? 46 percent of business owners justify not having a website by assuming that they don’t need one.

 
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Below are the top reasons why you need a website.

New Customers

Consumer behaviors have changed over time. They have altered their practices to adapt to modern technology.

In the 1800s, the telephone was a new technology. Households used the telephone directory to find local products and services. Business owners saw a rare opportunity for advertisements. Then came the World Wide Web. It disrupted the commercial status quo. Consumers realized that they could find anything online.

Websites generate new leads. In that, having a website will direct new customers to your products and services. That said, your business will make more money.

Did you know, 8 percent of consumers conduct online searches before making a purchasing decision?
With a website, the potential client can view the various products on offer, get all the information about the products and make the purchase from the comfort of their homes. The next part will be for you to approve the sale and dispatch the item to the client.

If your business lacks a website, you don’t have any competitive advantage. Once your website is set up, it can be available 24/7 and 365 days even if you are not. A website is your “always available” business partner outside of working hours.

When you have a website, it becomes easy for clients to refer their friends. All they need is to share your company’s website with their peers.

 

Websites Add Credibility

Having a website automatically makes your business credible. The 21st-century consumer is a bit skeptical. They rely on various sources of information before making their decision to purchase. Did you know that 56 percent of the consumers have stated that they can’t trust a business that doesn’t have a website? Having a website can boost your credibility. It can legitimize your business.

Websites also allow your business to make an outstanding first impression. It showcases your products. It’s a tool that can make your business stand out!

 

Branding

Ideally, a website shapes the online perception of your business. It gives your business meaning, in a way that social media cannot. This is the business official face to persons who can’t come to the physical location. Did you know that 79 percent of consumers reading the reviews believe them? You can post your positive testimonials to combat the negativity and salvage your brand reputation.

With a well-structured website, you are better placed in the market than a business that doesn’t have one. It sets out the tone of business and explains your mission. Well, you might still be thinking, if you need a website? Having a website guarantees that your brand is readily available. You will never put “closed for business” symbol again.

There is nobody who wants to work at 2 a.m. But some people like shopping then. Having a website enables your customers to make purchases irrespective of the time. Why have a website? Websites will boost your brand image and make your business known globally.

 

SEO

Typically, you will need a website if you want to rank on search engines. As stated earlier, more than 81 percent of consumers perform online research. They open search engine sites such as Google. They type in keywords such as “Web Hosting Services” or “Cheap Shoes.”

If you don’t have a website, the chances of your business popping on the search engine page is zero. It’s high time you acquire a website for your business. Because with a website you can optimize it for search engines. It also increases the chances of consumers finding you.

 

Easy to Create

When you settle for a website. First, you will need web hosting services. The web hosting company will store your company’s website on their computers. The computers will then avail the information to the web users. There are tons of web hosting companies that offer domain and hosting services.

Essentially, your domain name should match the name of your business. Virtually, many addresses have already been taken.

You need to be original and creative. Your website address should mirror your company name. It’s a marketing tool too, remember!

The entire process is cost effective. You will end up having a platform to advertise your products, and with time, your brand will be known.

 

Why have a Website? Competition

The final reason why you need a website is to level the playing field. Most of your competitors have business websites. Companies have discovered that most of the potential clients are available online.

The companies are working to avail their services to these customers. Consumers find reviews and testimonial online before buying. A website can display your products and services online. You can customize beautiful images to showcase what your business has to offer. Instructions can also be posted to assist the clients in making purchases.

In this age of e-commerce, you can’t afford to operate a business without a website Don’t let your potential customers buy from another brand; get your business a website today and we will host it for you!

 

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