Instagram is more than just posting high-definition images. On the contrary, the photo-sharing site helps you build a robust brand and a budding community to take your web design business to the next level. If you have a strong online portfolio, you can display your design samples to prove your creative skills and present your work in a professional manner. Though you are a talented designer, you need a push in the right path so that your potential clients notice you.
According to an article published on huffpost, when you add a link in the bio, ensure that your landing page has content that your visitors will value. The link can lead your clients to your website and register them for a free course. This way, you can convert your fans into email list subscribers. To help you make the most out of the photo-sharing platform, here are three tips to boost your online presence as a web designer on Instagram:
1. Engage your fans in a creative way
You can drive audience engagement in different ways on Instagram. Compose interesting captions for your design. Add questions about your samples with some touch of humor. It will make your prospects feel important and they would respond. You can start a conversation with the new ask questions feature on Instagram. It will give your prospective clients to learn more about you as a web designer.
Pamper your fans with quizzes, giveaways, and contests. Your followers will respond because all love winning gifts in a competition. The gift can be anything such as a signed copy of one of your designs. It need not be anything expensive. Once you run a contest, you will earn followers for Instagram in no time.
2. Optimize your Instagram bio
Your bio brings prospects to learn more about you. They want to know who you are, what your skills are, and what design services you offer. Therefore, make the most out of bio to display your web design skills. Use the 150 characters in the bio in the best possible manner for desired results.
Besides your username, include catchy and descriptive information about your design skills with some relevant hashtags. Make sure you keep the description lucid, concise and within 150 characters. Remember to include a link to your web design portfolio or website together with a clickable call-to-action (CTA). Try this method and you benefit in the long-term. There is no doubt about the same.
3. Try to be social
You are using Instagram, which is a popular social media platform to connect with your prospective clients. Even if that sounds obvious, you need to pay heed to it. Yes, you should be social. Interact with your community and share design ideas to take the conversation forward. You will need to respond to other people’s comments, visit other designer’s profiles, and strike a conversation with designers who follow you or use similar hashtags like you. Do not use emoji when you communicate. Write simple, genuine replies that will build the conversation.
Now that you know about these tips, start connecting with potential clients to get business.