TikTok is a Chinese-owned social media and video-sharing app that enables everyone to shoot, edit, and share 15-second videos with filters, music, animations, and special effects. The app TikTok was merged with another popular app, musical.ly, in the year 2018.

 
TikTok-Marketing-facts
 

The users of these platforms are between the ages of 16 to 24 years. Young people widely used TikTok to express their thoughts through singing, dancing, lip-syncing, and comedy clips.

Even TikTok is not just a platform for teens. It is one of the fastest-growing marketing channels all over the world. Marketers using TikTok’s short video format to market their brand among younger generations.

In this blog, we will see the 10 Interesting facts about TikTok that will help you to be aware of your marketing.

 

1. TikTok Reaches All The Age Of People

Some people ask frequently, Is TikTok only effective for teenagers?. It’s not definitely just for teenagers. Initially, TikTok began as a teen-oriented platform, but people of all ages started checking it out after a few years. Now the users of these platforms include grandmas, entrepreneurs, workers, celebrities, and influencers.

 

2. Marketers Can’t Ignore Younger Audience

The biggest reason for the app’s popularity is its potential growth and the follower count. According to the research, on average, the user spends 54 minutes per day On TikTok.

Most of the marketers live and breathe by using the TikTok influencers campaign and younger users. Compared to older people, youngsters spend more time on TikTok and mostly purchase their products online based on the influencers’ recommendations.

 

3. TikTok Offers A Ton’s Of Native Effects

One of the greatest benefits of TikTok is its filters and effects. Most of the users can edit their videos in the app, adding creative transitions, filters, split-screens, and text margins.

The key to the success of TikTok is creating content that looks attractive and engaging. It is one of the marketing strategies to stand out videos among the wider audience.

 

4. More Than 1 Billion Video Views

According to the research, the average number of video views on TikTok is more than 1 billion views every day. These statistics prove that you need to start paying attention to this social platform today.

If you make high-quality videos for your profile and if the video gets more users attention you can get more TikTok views to connect huge audience and get more visibility for your videos.

Content and community are more effective in encouraging the growth of TikTok in a concise span of time. It is the perfect place to improve TikTok views by making high-quality content. Even engaging content attracts wider people to watch your videos again and again.

 

5. Effective Hashtag Challenge

Based on the TikTok database, 16% of TikTok videos made hashtag challenges. It is equal to more than one-third of the TikTok users. Most of the brands tried to make effective challenges and participate in different challenges to enhance their community.

6. Gain Five Million Impressions For Brand Takeover Ads

The brand takeover is a full-screen ad format that appears on the screen when the users enter the app. These ads gain more effective results immediately because TikTok permits only one brand takeover ads per day per category.

Brand takeover delivers mass awareness and drives direct sales shortly.
According to the results from June 2019, the ad price is 50,000 USD, and they get five million impressions every day.

 

7. 70% Of Monthly Engagement Rate

According to the research from App Ape, TikTok’s engagement rate is over 70% on a monthly basis. Most marketers work on social media to get more engagement and spread their brand across the world in a short period. The result shows that TikTok is one of the most engaging platforms to engage new users daily.

 

8. TikTok Influencers Following 16% Of Words Population

For all social channels, influencer plays an important role, and they have more followers compared to 16% of the world’s population. Most marketers follow an influencer campaign to increase their brand awareness and reach a new community quickly. Also, the follower count represents the massive influence of TikTok creators.

 

9. TikTok Is available In 150+ Countries

According to the research, India was the top market for TikTok downloads with 323 million downloads. Now the app is available in 150+ countries in 75 languages.
Over the 2 billion downloads, more than 30% of unique downloads come from India. Most of the countries use this platform to develop their business all over the world with a higher audience. It is the big advantage of this platform’s success and reaches.

 

10. More than 50% of the Engagement Rate

According to the research of customers, the average user-engagement on TikTok is more than 52.1%. As per most social media platforms, the engagement rate varies depending on the number of your following. For example, TikTok users with less than 1000 followers have a 144.9% average engagement rate.

 

Conclusion

These are my 10 Interesting TikTok facts that help everyone be aware of TikTok marketing and get started to run and succeed in your business.

On TikTok, any type of content and campaigns can work effectively if you have a clear goal. Ensure these facts for your business to get more positive results for your business.

 

By Editor

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