In today’s business world it is impossible to imagine a company that’s striving to growth and prosperity and not using the benefits of internet. With the cruel and numerous competitions, it is important to take matters into your hands and use the means given to you, so that you can swim along with the sharks, instead of being devoured. If your aim is climbing on top of the food chain, then you have no other option. It is precisely because of these reasons, internet can be the most helpful for small business, still searching for their clients and ways of presenting themselves to them, and you should be no different. It is, of course, easier said than done, but will try to help you.
 
making the internet work for you

Know what you are dealing with

Before you even think of creating your own web page or social media account, you should know what is the image of the web today, what is your competition doing and what does your audience wants to read. Take a look at your competition’s web presence, but don’t try to copy it, just understand what is the point and what can you do much better. It is very important to know who’s your targeted audience, since is rather impossible to approach everyone on the web. After determining your audience, the next step is to research its online habits and preferences.
Starting from the very beginning

 

The first step into the web world should be creating your very own website. And here, it is best not to rely on do-it-yourself method. Since your website is the first meeting point of your potential clients with your company, leave this job to professionals who will do it much better. You can use open source software, like Joomla, Drupal, WordPress, etc. There are some services in charge of boosting your online presence and personalize your website, such as Domain.me. Personalizing the website will make it pop out of the pile of same and similar pages.

 

The three social musketeers

Presence on social media is mandatory if you want to put your name out there in the big world of potential clients. You don’t have to make accounts on all social platforms (it would be almost impossible and incredibly time-demanding), but you shouldn’t skip three of them: Facebook, Twitter and Linkedin. Dedicate the same attention to all of them, and explore the differences of the audiences on them, so that you could adapt your content to them. Use the best of the internet and that is the possibility of feedback and communication.

 

Words are more powerful than swords, and a picture is worth a thousand words

Never lose sight is that what brings a potential client and makes him to come back at your website, blog or social media account is the value and appeal of your posts. So don’t forget to update them regularly and whenever you can, post an image with a short text, so that you can indulge the digital audience of today who cannot read more than 30 minutes.

Don’t wait any longer; use all the possibilities internet has given you to conquer the world, click by click.

 

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Dan Radak is VPS security specialist. Currently employed as a consultant in a couple of Web Hosting companies. Also, he is a web writer and co-author on several technology websites. In his free time he makes homegrown beer.

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