Social media is a crucial marketing channel for all businesses. The query from companies have changed from “why should we use social media” to “how we can leverage social media marketing to grow”?

To market themselves on various social media platforms, businesses need a proper, documented strategy. Here we have discussed a few tips to help you create an effective strategy for successful social media marketing.


1. Create a separate plan for each social media channel

At first, your social media strategy should consist of the individual plan for each social media platform you are targeting and want to active on. Such as you can have mini-plans for Facebook, Twitter, and LinkedIn.

To get started with social marketing strategy initially, target only 2-3 social platforms and be active on those instead of handling 5-6 platforms and unable to focus on anyone.


2. Post Regularly

Every social platform has a different pace to push posts and get into user’s feed. Such as sending one post every day can be enough for Twitter and Facebook, but it may not be required on some platforms such as Snapchat and Instagram. Regardless of what platform you pick, be consistent in your posting schedule.

There are certain questions you should answer: how often you should publish content on social media? What should be the type of content? How can you reach to the social media influencers?

There is a lot of competition out there. In order to be in the race, you should publish content as often as others.


3. Pick Wisely What You Share

To determine what should you share on the social media to get faster results, quality matters more than quantity. Along with being consistent on publishing content regularly, be picky to share only what is valuable. Quality content should be engaging, helpful, and relevant to your targeted audience.


4. Leverage Social Media Management Tools

In this era of technology and tools, if you are still using the old, native platforms to publish posts on Facebook, Linkedin, and Twitter, then it’s time to change.

There are many social media management tools available to save your time, automate your process, and make you more productive. With the help of these tools, you can schedule posts in advance, publish content across several platforms, collaborate with your team, and many more.


5. A/B Testing

A/B testing, also known as split testing involves experimenting with multiple headlines/titles for the same content and see what works best for it. Along with implementing A/B testing on landing and sales pages, you can apply it to your social media posts as well. Instead of sending a tweet only once, create multiple posts with different heading every time and schedule it.


6. Keep Analyzing

One thing that can help you achieve your desired results is to keep a watch on every action you perform on social media and check if it was worth. Keep measuring your efforts and analyze your results. It is necessary to keep a track of your social media ROI to have clear stats of how your posts are doing and are there any need to change the routine.


Wrapping Up

It’s true that creating a successful social media marketing can’t be done in one go. But there is always a room for improvement when you deal directly with the target audience as per their preferences and demands. Being active on social media platforms can improve your online visibility and help you get more leads. The above-discussed tips can improve your ROI. All you need to do is to make your audience a priority and serve what they are trying to find.


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Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application.

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