Regardless of the reason behind your website, you need to evaluate its performance regularly. It makes no difference whether the primary purpose of your website is to facilitate online shopping or blogging. Analysis of websites is essential. That being said, while this would have been a difficult task in the past, today, you can do it reasonably quickly. The field of analytics has become considerably more approachable, and it no longer requires a lot of legwork. This, however, does not mean that you don’t have to put in a bit of effort. If you don’t know what to look for or where to look, you won’t be able to gauge your website performance accurately. Therefore, to help you do this, today we’ll discuss how to analyze your website’s performance.
What Exactly Is Performance Analysis?
The term website performance can relate to two different aspects of your website. The technical performance of the website and the UX performance. Analyzing these two elements involves checking and evaluating your website’s effectiveness in terms of search engine optimization (SEO), speed, competitiveness, and traffic. Using the results, you uncover during a performance analysis can help you improve your website by streamlining individual pages to speed up loading times or by modifying the code of a high-traffic landing page to increase conversions. That being said, in order to conduct a detailed analysis, you need to have a strategy in place.
Decide What Your Ideal Results Are
It’s essential to have specific goals in mind before examining your website. Before analyzing data and making adjustments to your website, you should clearly know what you want to accomplish. Improving your site won’t be possible if you want to do anything as broad as “increase website performance.” A more nuanced target, such as “increase conversions by 10%,” will serve as both a guide and a foundation while you work to enhance your website. Set this as your goal to learn what influences conversions and where you can improve.
Figure Out What It Is You’re Trying To Analyze
After deciding what your goals are, you need to figure out which performance metric has the most influence on your goal. Why did you decide to investigate this further? A decrease in visitors or an increase in the percentage of visitors who leave immediately after arriving? Have you noticed that a certain web page isn’t generating the desired results? You should narrow your website analysis’s scope to concentrate solely on the most relevant metrics.
Analyze the Data
Once you figure out what data you need to look at, it’s time to assess it. To do this, you can use both free and paid online tools. These tools are designed to help you track and analyze your website visitors’ behavior and activities, as well as provide you with valuable insights that you can use to improve your site’s performance and generate more leads and sales. You can also use these tools to see which pages are most visited by your visitors and which are more likely to lead to a higher conversion rate.
Tools That Can Help You Analyze Your Website’s Performance
Finding the right tools to analyze your website’s performance is crucial if you want to maintain control over its functionality at all times. That being said, using all of these tools and measuring the performance of your website can be difficult if you don’t have continued help of professionals for WordPress website support. In any case, having a dedicated team for website maintenance can help a lot.
1. Analytics
Using analytics tools like Google Analytics will help you get a wealth of information about your website at no cost. Some of the information you may get from Google Analytics includes:
• The number of page views
• Visitor Count
• How long do visitors remain on the site?
• The origins of traffic (how people get to your site)
• Top content (which pages people are visiting most)
• Search phrases used to discover your website
2. Heat Mapping
Google Analytics is a powerful tool; however, it doesn’t provide every solution. If you want to see how many visitors clicked through to your “About” page from your site’s homepage, heat mapping tools can help you. Heat mapping is a powerful tool for improving the user experience. Tools like Crazy Egg allow you to see how users interact with your site. This type of tool allows you to see where people are clicking on your site and where they aren’t clicking at all.
3. Speed Test
How often have you visited a website only to leave because it took too long to load? We don’t need to explain why page load times are important if you’ve ever been in that situation. There are countless speed testing tools out there, and most of them are free. By entering the URL, you can quickly determine how long it takes for your website to load and how well it performs.
4. Readability Tests
The overuse of jargon is one of the most common issues corporate websites tend to have. In addition, most websites forget to ensure that their content is easy to read. And while it might not seem like it, how well your website’s content reads can significantly impact its performance. Thankfully, you can find out just how easy or difficult it is to read a particular webpage with a readability test tool. Your website’s content should typically be written for an audience with a sixth- to ninth-grade reading and writing level, but this can vary greatly.
Conclusion
Now that you have an understanding of how to analyze your website’s performance, the next step is to use this knowledge to optimize your website. This will not only boost your site’s ranking in search engines but will also ensure that visitors have a pleasant browsing experience when they visit your website. Keep in mind that there is always room for improvement. As a result, you should always look for ways to improve the user experience of your website in order to increase traffic and lead conversion.