You have read about email campaigns and social media. Both have their pros and cons. There is no doubt about the same. Then, you need to use email marketing and social sites such as Instagram differently, depending on your business requirements. When you mix these two platforms, the outcome is the best and to your benefit. Using the photo-sharing platform for your email campaigns is not rocket science. When other business owners are doing it, so can you. Then, you need to shift from a channel-oriented method to a more content-focused one.
Today, both email marketing and Instagram promotion have taken the world by storm. So, why not leverage it? Here are some of the best tips to power your email marketing efforts with Instagram:
Focus on your company’s live event
Using email and Instagram to highlight your business’s liveTV events will take your marketing activities to the next level. When potential customers are busy with their smartphones and check their emails during TV commercials, an effective message with live social media content can make them aware of your business’s live event. You might be wondering how this would help you. Well, your prospects who were absent during the event will learn about the current activities related to your brand.
Therefore, you see Instagram has the power to make your email content rich and attention grabbing. When people like your email content, your fan following will increase. You can consider studying sites such as stormlikes to learn how Instagram marketing works to your benefit.
Use high-definition photos and videos
The basic reason why Instagram drives more user engagement than other social channels is due to its high-quality photos and videos. Use Instagram’s stunning and authentic visual content in your email campaigns to woo your targeted audience. Make the most out of this effecting marketing tool. Let us explain this point with the help of an example. Say, for instance, you have a restaurant. Display its ambiance, appetizing dishes, and courteous employees in your email content. People come to eat at your place and take photos of the food they eat. Use this user-generated content underneath the banner.
Besides, you can post videos of live cooking and post them to pique audience interest. Incorporating live visuals into your email would make your content alluring and consumable. It would motivate prospects to follow your restaurant business on Instagram.
Trust your brand’s followers and supporters
Mobilize your followers and loyal customers to make the most out of word-of-mouth publicity. That is the reason why you should trust your brand’s followers. If you are using a loyalty hashtag on the photo-sharing platform, pull relevant content into a loyalty email and include a clickable call-to-action in your message.
If you are selling coffee mugs and décor items, send a loyalty email showing stunning Instagram visuals of beautiful mugs, wall hangings, photo frames, and works of art in a live gallery. It is the best way to convert your messages into a real-time customer testimonial application or tool.
Conclusion
Now that you have these tips handy, make the most out of them to power your email campaign using Instagram.