Have your Google Analytics results been disappointing lately? If so, it might be time to make some changes to boost traffic, improve SERP rankings, and increase your overall ROI. In today’s saturated markets, businesses need to be constantly evolving and shifting strategies to stay competitive – out with the old and in with the new. Here are 10 tips that you can use to increase your daily hits so your next visit to Google Analytics won’t be such a letdown.
1. Monitor Your Analytics Data
When you’re checking your Google Analytics data, don’t just look at your numbers and move along. Take note when a particular page or post is more popular than others, and then try to figure out why. Recognizing what your audience responds to will help you to make better-targeted content in the future, which naturally leads to more hits per day.
2. Share Content on Social Media Regularly
These days it should go without saying, but if you’re not pushing your site through at least the major social media channels, you’re missing out on a massive audience. If you play your cards right, Facebook, Instagram, Twitter, and even smaller networks like Tumblr or Pinterest can open up a world of free marketing to a relevant audience. One shared post can drastically up your daily hits – it only takes a spark to start a fire.
3. Seek Out and Fix Errors
One of the easiest ways to lose hits on the short and long term is to have a site that goes down frequently. If your visitors can’t access your site, the chances of them trying again later are slim. According to Google, you’ll be notified when the search giant can’t crawl your website, so don’t ignore those notifications. As you might imagine, technical problems are going to affect your SERP rankings, which decreases your daily hits. Check your site regularly to make sure there are no issues, and always fix any errors immediately.
4. Build a Community
One of the best possible ways to grow your audience is to create a contained community on your site. According to Forbes, hosting an active forum is one of the best ways to decrease your website’s bounce rate and increase the amount of time users spend on your site. It usually takes some time, but cultivating a community is a fantastic way to drive brand recognition and establish your company as a trusted resource.
5. Optimize Your Content
By now, you probably understand the importance of optimized content for SERP ranking, but what about a few years ago? Go back through your old content and fix any grammar or spelling errors, add relevant links and keywords, and add relevant title tags and meta descriptions. If you run into any content you’re not proud of, trash it and start fresh.
6. Start an Email List
An email list can be an incredibly powerful marketing tool when implemented correctly. On the other hand, spamming can quickly decrease your fan base. To attract people for your list, try offering discounts or contests for those who sign up. Make sure you make it easy for people to opt out if they want to and only send emails with engaging content that your audience will genuinely want to see. Make every email count.
7. Hire a Reputable SEO Company
It happens far too often – a company thinks that a few strategically placed keywords will make a site rise to the top of the heap. The reality is that the odds of hitting the first page are low without professional assistance. SEO companies like LA-based Coalition Technologies have the years of experience and technical know-how needed to boost traffic naturally, which inevitably increases your hits per day significantly. Don’t try to handle your site’s SEO on your own unless you’re confident that you know what you’re doing – you may end up doing more harm than good.
8. Guest Blogging
Writing a guest post for a relevant blog is a great way to drive brand awareness, gain an inbound link, and prove that you’re an authority in your field.
9. Improve and Diversify Your Content
Today’s web users expect to be entertained. If you’re not using every media option available to you, your visitors will simply move on. If your current content is starting to look outdated, it may be time for a reshoot or a rewrite. If you’re not consistently providing fresh, modern content, your audience is going to dwindle. If you’re not able to produce professional quality media, hire a professional.
10. Submit Your Pages to Google Index
Google algorithms can make or break your website. Submit your pages to Google Index with your Google Search Console. It’s easy and free, and it ensures that Google is aware of any dynamically generated URLs or pages that are not linked on your site sufficiently, which allows Google to crawl your site more efficiently. While this step doesn’t necessarily guarantee results, it certainly doesn’t hurt.